When Apple launched the iPad in 2010, Amazon took a dig at its glossy screen, claiming it was less readable in direct sunlight as compared to Kindle’s e-ink screen, which reads like real paper with no glare.
Fast forward to 2012, Amazon has aired a new Kindle commercial, which again takes a dig at iPad's glossy screen and notes that customers can buy three Kindles (2 Kindle Fires for $199 each and the ad-supported Kindle for $79 will cost you $477) for less than the price of an iPad ($499).
It's odd that Amazon continues to take a dig at iPad's glossy screen, as Kindle Fire is in the same boat as the iPad when it comes to reading under direct sunlight.
It will be interesting to see if Apple will continue to offering iPad 2 when it launches iPad 3 as the new entry-level iPad to compete with tablets from competitors like Amazon's Kindle, as some rumors have suggested. Apple is rumored to sell iPad 2's anywhere between $299 to $399 ($349 or $399 seems to be a more realistic expectation) along with the iPad 3 models that will start at $499.
What do you think of Amazon's ad? Sound off in the comments.
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